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The Keys to Homeownership

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Latest Articles

Homebuying

Real Stories, Real Homes: What Clients Say About the Mortgage Journey

Winter often slows things down. The days are shorter, routines shift, and many of us spend more time reflecting on where we are and where...

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Mortgage 101

What Is a Conventional Loan? A Deep Dive for Homebuyers

When you're exploring mortgage options, one of the first terms you'll hear is conventional loan. But what exactly does that mean—and is it...

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Homebuying

Building a Home Together: A Couples’ Guide to Buying with Confidence

February is a season of partnership: shared goals, open conversations, and planning for the future. For many couples, those conversations...

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Mortgage 101

What Is Amortization? A Deep Dive into How Loans Are Paid Off

If you’ve ever taken out a mortgage—or even just looked into one—you’ve probably heard the word “amortization.” It sounds technical, but at...

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Homebuying

Love at First Sight? Finding a Home That Feels Right

February is all about love. That includes heartfelt moments, meaningful connections, and finding the right match. While Valentine’s Day...

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Mortgage 101

What Is Escrow? A Homebuyer’s Guide to How It Works

If you’re buying a home or refinancing, you’ve probably heard the word “escrow” tossed around. It can sound like mortgage jargon, but...

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Branch Spotlight

Branch Spotlight: A look inside Ruoff Mortgage's Blue Ash, Ohio Branch and how they establish trust with clients

The Blue Ash Ruoff Mortgage branch, located in Mason, Ohio, serves the adjoining communities of Blue Ash and Mason by helping homeowners’...

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Referral Partners

Why real estate agents should keep up with clients’ loan status

In real estate, communication isn’t just helpful – it’s essential. When you’re guiding buyers and sellers through one of the biggest...

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Ruoff Mortgage Achieves 98.5% Customer Satisfaction in 2025: Here’s What That Really Means

When it comes to buying a home, trust is everything. At Ruoff Mortgage, we know our clients aren’t just signing paperwork—they’re sharing...

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Mortgage 101

Understanding a Lock-In Rate: What It Is and Why It Matters

If you're in the process of buying a home or refinancing, you've probably heard the term lock-in rate tossed around. It sounds simple, but...

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