Selling a home is a big deal. Just making the decision to sell is a big deal. Now that you’re moving on to greener pastures, it’s time to enlist the help of a professional. The other parties in the transaction are likely to have their own representation, and so should you. Here are the reasons you should hire a Realtor® to list your home, and what could go wrong if you don’t:
Realtors know your local market. The internet is quick to enlighten with loads of information, but it can’t hold a candle to the real-life experience that a Realtor brings. Realtors have the tools and the know-how to navigate the listing process from marketing to negotiating to closing the deal. Realtors know their markets well and will price your home within a competitive window when it’s time to list. They can market your home professionally and they’re ready to solve the many challenges that will surface before, during, and after closing.
Realtors belong to their local and regional Multiple Listing Service (MLS). An MLS is a database of homes that are priced and marketed professionally. Realtors use other channels for marketing as well including digital, social, print, and grassroots. Trying to sell on your own means you’ll have to do all this on your own. If real estate isn’t your day job, you may not want to take on more work than you might be expecting. Where will you advertise your home? Will you hire a professional photographer? Do you know if you’re reaching anyone? Should you pay for digital ad placements? Should you answer the phone if you don’t recognize who’s calling. And the big one…Are you getting the best possible price for your home!?
Realtors have the tools and the know-how to navigate the listing process from marketing to negotiating to closing the deal. Realtors know their markets well and will price your home within a competitive window when it’s time to list. They can market your home professionally and they’re ready to solve the many challenges that will surface before, during, and after closing.
Here’s what could go wrong if you price your home incorrectly:
If your home is for sale by owner (FSBO), statistics show that you’ll probably end up on the losing end when it comes to price. According to the National Association of Realtors, the average FSBO home sold for $55,000 less than a Realtor-listed home in 2015.
Why do homes sell for less without an agent? A number of factors are at play:
What’s the moral of this story? Hire a Realtor to list your property, and get it done right the first time. Your Realtor is your #1 advocate in the transaction and will save you time, money, and stress so you can do what you wanted to do in the first place: Move on and start the next chapter in your life.
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