The Porch Blog by Ruoff Mortgage

Why real estate agents should keep up with clients’ loan status

Written by Bailey Twillman | January 22, 2026

In real estate, communication isn’t just helpful – it’s essential. When you’re guiding buyers and sellers through one of the biggest financial decisions of their lives, you need timely, accurate updates at every stage of the mortgage process. Missing information can lead to confusion, delayed closings, and unnecessary stress for everyone involved.

That’s why having a clear picture of where a loan stands isn’t just convenient – it’s critical. And it’s also why Ruoff Mortgage created a tool designed specifically for our real estate partners: the Ruoff Agent app.

The Importance of Real-Time Loan Transparency

 Every real estate agent knows that the mortgage process has a lot of moving parts. From pre-approval to underwriting to clear-to-close, there are key milestones that determine how smoothly a transaction will progress.

When you know exactly where your client’s loan is:

  • You can set accurate expectations for both buyers and sellers.
  • You can prevent delays by knowing immediately if anything needs attention.
  • You can communicate confidently during negotiations and walkthroughs.
  • You maintain trust, showing clients that you're informed and proactive.

Being “in the know” isn’t just a professional perk – it helps you deliver a better overall experience.

Meet the Ruoff Agent App: Your Transaction Hub

 Ruoff created the Ruoff Agent app to make tracking loan progress simple, streamlined, and stress-free. It puts the information agents need right at their fingertips.

Here’s what makes it so powerful:

Real-Time Loan Tracking

 No more back-and-forth emails or waiting for updates. The app updates automatically as your buyers hit mortgage milestones, giving you instant visibility into:

  • Application submitted
  • Appraisal reviewed
  • Underwriting progress
  • Conditional approval
  • Clear-to-close
  • Closing scheduled

You know where things stand the moment your clients do.

View Active & Closed Transactions in One Place

The dashboard lets you see all of your Ruoff-connected clients at a glance. Whether you’re juggling five transactions or fifteen, you’ll always know the status of each one.

Access to Marketing Materials

Ruoff Agent includes marketing assets to help grow your business – branded materials, flyers, co-marketing content, and more. Everything you need to stay visible and add value.

Connect With Prospects

You can see potential homebuyers who are currently working with Ruoff Mortgage for financing, making it easier to connect, follow up, and support them early in the process.

At its core, Ruoff Agent is designed to help you stay organized, informed, and ahead of the curve.

A Smoother Experience for Everyone

When agents know exactly where a loan is, buyers feel supported. Sellers feel confident. Lenders stay aligned. And closings stay on track.

Ruoff Agent strengthens the partnership between agent and lender, creating a faster, clearer, more connected experience throughout the entire transaction.

Ready to Work Smarter This Year?

If you want a more efficient way to track your transactions and stay informed from application to closing, the Ruoff Agent app is here to help. It’s one of the many ways Ruoff is committed to supporting our agent partners – because when you have the right tools, you can give your clients the exceptional experience they deserve.

Download the Ruoff Agent app on the App Store or on Google Play. Want help getting set up or want a quick demo? Reach out to your Ruoff Mortgage loan officer to get started today.

About Ruoff Mortgage

At Ruoff Mortgage, we understand that buying a home is one of life’s biggest moments – not just as a financial decision, but a personal one. For more than 41 years, we’ve proudly helped families turn their dreams into reality. From our roots in northeast Indiana to now serving homebuyers throughout the Midwest, our focus has stayed the same: delivering exceptional service rooted in care, speed, and community. With an average 15-day clear-to-close time, our team is here to make your journey to homeownership as smooth and stress-free as possible. When you're ready to take the next step, we’re here to walk with you, every step of the way.