Want to sell your home right away? Whether you’re an established real estate agent looking to up your game, or a homeowner selling a home for the first time, it’s important to sell with the upmost confidence. And that all starts with an effective home-buying ad.
Now, writing an ad is more than just writing something that says “Hey! My house is for sale!” Homebuyer advertising is an art, and so is promoting it. If you want to entice buyers into responding to your ad, and have them make you an offer, then follow these 5 simple steps in writing an effective ad for the house that you’re selling.
“Your headline acts as the first impression for your ad,” says Candice Cornwall, a journalist at Revieweal and Ukservicesreviews. “In other words, the headline lets buyers decide whether or not to read your ad. Therefore, try to have your headline point out a specific part of your home that you want people to see first-hand. Also, know who your target audience is ahead of time, so that you can write a headline that speaks to that audience.”
You may notice that many ads start with a question. Why? Because questions posted on ads make people stop and think about what they’re asking. In addition, questions are often recognizable to the point where people will automatically answer them with whatever answer they can come up with on the spot.
So, why not use this tactic when advertising the home that you want to sell?
Now, when posting a question on your ad, keep the following objectives in mind:
• Don’t make your question complex. This will cause people to think too hard about it.
• Post a poll on social media, and let followers vote on what types of questions will work best for your ad.
• Send surveys to your current-customer contact list, since you already have a relationship with them.
When crafting your question, be sure to follow-up with the information promised from your ad.
So, now that you have your question as the opener, it’s time to delve into your opening statement. In your opening statement, be sure to describe what your property is about, and why people should care that you’re selling it.
Remember: Your opening statement should have the following:
• Target audience (potential homebuyers and investors)
• How many bedrooms the home has
• Where the home is located, AND
• The returns that potential buyers and investors can expect
And now, the fun part! Describing the best features of your home! When describing the home, you’ll need to talk about the relevant features, and create interest because of said features.
First, when talking about the relevant features, be sure to note the following:
• The number of bedrooms
• Square footing and property size
• Location selling points (i.e. shops, schools, transport, etc.)
• Extras (i.e. pool, fireplace, decking, etc.)
• Unique characteristics (i.e. French doors, art deco, etc.)
• Any recent renovations to note
Next, you’ll need to create interest. Instead of giving an abstract description of your home, go for a more concrete – and visually – representation. In other words, instead of:
“5-bedroom house, pool, recently renovated.”
…go for this:
“You’ll love this charming recently-renovated home with 5 bedrooms. Cool off in the most gorgeous pool in a quiet suburban setting.”
You’re not just selling a house; you’re also selling a lifestyle.
“It’s important to have a good send-off, when communicating to readers through your ad,” says David Flowers, a writer at Essay Services and Assignment Help. “Potential homebuyers want to be told that they’ll make a good investment on your house. That means you’ll need to write a good closing statement, which will entice them to respond to your ad. Normally, your closing statement will have an effective call-to-action, which will have them react right away.”
Good CTAs can be:
• Asking readers to call and make an appointment
• Letting readers know that the caliber sells fast
• Letting readers know that offers are being accepted ASAP
Ultimately, you’re not only selling a home, but also making that first impression count. In addition, you’re making the home relatable to buyers. So, when writing an effective real estate ad, be sure to keep these 5 steps in mind, and sell!
About the Author
Lauren Groff is a writer and editor at Bigassignments.com and OXEssays. She is also a contributing writer for Top Canadian Writers. As a freelance writer, she specializes in real estate and home improvement.
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